Online engagement when purchasing products is a key aspect that a web giant, such as Amazon, has set to perfection. Users feel like the cart is adapting to their needs and evolving as users explore the vast library of content available. Netflix is similar in its ability to organize and react to visitor needs and desires.
Amazon and Netflix represent the pinnacle of web interactivity and consumption. Books can be written about their abilities to draw users in, evolve the platform, and engage them in a visceral and real way. This type of engagement is not exclusive to the juggernauts of business. A small enterprise can adopt many of the same dynamics utilized in for a massive base of consumers.
Netflix and Amazon may have hundreds of millions of users each. But, the same principles of organization and engagement are in place whether there’s one million visitors or two …